Privacy Policy

Table of Contents 

1. Introduction
2. Personal Information We Collect
3. How We Use Your Personal Information
4. Sharing Your Personal Information
5. Behavioral Advertisement
6. Do Not Track
7. Information Security.
8. Data Retention
9. Changes to this Policy.

 1. Introduction   

Welcome to the Privacy Policy of LYVN.in. This outlines how we collect, use, and protect your personal information while ensuring transparency and compliance with laws.

2. Personal Information We Collect   

When you interact with LYVN.in, we collect certain personal information to provide a seamless shopping experience. Personal information includes Device Information and Order Information, which may consist of:

Device Information  

• • Cookies: Small files stored on your device to enhance browsing experience and remember preferences.
  • Log Files: Track actions on the site, including IP address, browser type, referring pages, and timestamps.
  • Web Beacons: Electronic tags used to understand browsing behavior and improve marketing efforts.
  • Google Analytics: Third-party tool that collects and analyzes website traffic and user interactions.

Order Information  

• • Personal Details: Name, email address, phone number.
  • Billing & Shipping Information: Billing address, shipping address.
  • Payment Details: Card details (processed securely by third-party payment providers).

We collect this information through forms, cookies, analytics tools, and various communication channels, including WhatsApp, email, Instagram, Twitter, and other social media platforms, to improve your experience and ensure smooth transactions.

3. How We Use Your Personal Information   

1. We use the personal information we collect to enhance your shopping experience and ensure smooth operations. This includes:

• • Order Processing: To fulfill and deliver your orders, process payments, and provide order confirmations through email, WhatsApp, and SMS notifications.
  • Customer Support: To respond to inquiries, provide assistance, and handle returns or refunds via email, WhatsApp, and social media platforms like Instagram and Twitter.
  • Personalization: To customize content, recommendations, and promotions based on your preferences, including targeted ads on Facebook, Instagram, and Google Ads.
  • Marketing & Promotions: To send updates, newsletters, and special offers through email, WhatsApp, and push notifications (only if you opt-in).
  • Security & Fraud Prevention: To detect, prevent, and address fraudulent transactions and unauthorized access, including monitoring interactions across our website, social media, and payment gateways.
  • Legal Compliance: To meet legal obligations and enforce our terms and policies.

2. We do not sell or rent your personal information. Your data is used strictly for business operations and improving your shopping experience at LYVN.in.

 4. Sharing Your Personal Information   

1. At LYVN.in, we value your privacy and ensure that your personal information is shared only when necessary. We do not sell or trade your information to third parties. However, we may share your personal information in the following cases:

• • With Service Providers: We partner with trusted third-party vendors for payment processing, order fulfillment, shipping, and marketing services. These providers include payment gateways, delivery partners, and analytics tools such as Google Analytics, Facebook Pixel, and Shopify's built-in analytics.
  • Legal and Compliance Requirements: We may disclose your information if required by law, in response to legal processes, or to protect the rights, safety, and security of LYVN.in, our customers, or others.
  • Marketing and Advertising: We may share limited information (such as browsing behavior and device data) with advertising platforms like Google Ads, Facebook, Instagram, and Twitter to serve targeted ads and improve our marketing strategies.
  • Business Transfers: If LYVN.in undergoes a merger, acquisition, or asset sale, your information may be transferred as part of the business transition.
  • Fraud Prevention and Security: We may share data with fraud detection services and law enforcement agencies to prevent fraudulent activities and unauthorized transactions.
  • Communication Channels: If you contact us via WhatsApp, email, Instagram, Twitter, or other social media platforms, your messages and interactions may be processed by those platforms under their respective privacy policies.

2. Your personal information is shared only with third parties that adhere to strict data protection policies and are committed to securing your information. If you have concerns regarding how your data is shared, you can contact us at support@lyvn.in for further clarification.

5. Behavioral Advertising  

LYVN uses behavioral advertising to improve the shopping experience and deliver more relevant content and ads. We collect data on your browsing behavior and interactions with our platform to serve personalized ads both on our site and through third-party websites.

How We Use Behavioral Advertising  

• • Targeted Ads: Data such as product views, searches, and purchase history is used to display ads that align with your interests across LYVN and other platforms like Google, Facebook, and Instagram.
  • Retargeting: If you’ve shown interest in specific products, we may display ads for those items or similar ones on other websites and platforms.
  • Personalized Content: Based on your activity, we may tailor content and recommendations to suit your preferences better.

Cookies and Tracking Technologies  

We use cookies and similar technologies to collect information about your browsing behavior, which helps us deliver more relevant ads. These tools include:

• • Cookies: Small files that track your interactions on our site and across the web.
  • Pixels: Tags embedded on our site that track interactions for advertising and analytics.
  • Third-Party Tools: Services like Google Analytics and Facebook Pixel help us understand how ads perform and improve targeting.

Managing Your Advertising Preferences  

You can manage your advertising preferences by adjusting your settings on platforms like Google or Facebook, or by modifying your browser’s cookie settings.

We partner with third-party advertisers who may also use tracking technologies to display personalized ads based on your behavior.

6. Do Not Track  

We do not alter our site’s data collection and usage practices when a Do Not Track (DNT) signal is received from your browser. Our tracking and advertising services will continue to function as usual, regardless of DNT settings.

Here’s an improved version of the Information Security section with a clearer and more professional tone:

7. Information Security  

We implement industry-standard security measures to protect personal data from unauthorized access, alteration, disclosure, or destruction. Our security protocols include encryption, firewalls, access controls, and regular audits of our data storage and processing practices.

All collected information is securely stored in a controlled database, housed on protected servers with restricted access. These servers are secured behind firewalls, and access is strictly limited to authorized personnel. Despite these precautions, no system is completely immune to security risks. While we take every reasonable step to safeguard your information, we cannot guarantee absolute security. Any data transmitted over the internet carries inherent risks, including interception by unauthorized parties.

We continuously update our security measures in response to evolving threats. Additionally, our Privacy Policy may be revised over time to reflect necessary updates. However, any changes will remain consistent with the principles under which the data was originally collected.

8. Data Retention  

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including order processing, legal compliance, fraud prevention, and improving our services.

• • Order & Account Information: Stored as long as your account is active or as required for record-keeping, tax, or legal obligations.
  • Marketing Data: Retained until you opt out of receiving communications.
  • Cookies & Tracking Data: Stored based on browser settings or until manually cleared.

When no longer needed, we securely delete or anonymize your data in accordance with industry standards. If you wish to delete your personal information, you can contact us at support@lyvn.in for assistance.

9. Changes to This Policy  

We reserve the right to update, modify, or change this Privacy Policy, along with any terms, conditions, or rules, at any time. These updates may be made to reflect changes in business practices, legal requirements, or security standards.

Any modifications will take effect immediately upon being posted on our website. By continuing to use our website or make purchases, you acknowledge and agree to the updated terms. We encourage visitors and customers to review this policy periodically for any changes.